What is your New Year resolution?
My dearest all, I hope that no matter where you are, you are all having a big smile towards the new 2018 year.
To me 2018 is such a magical number; it was that kind of year you made up as a kid imagining the future fictional world in 20 years. Then a zap of time passed - here we all are - "living in the future."
I am never a person who is especially excited for planning the unknown nor to have a clear goal.
But this year, besides the fact I still believe in living at the moment, I actually got an epiphany for my future plans out of all the experiences I gained from the past few years.
So how should we call it? Resolution, or more like an improvement plan?
For the moment nothing is certain yet, but I am already at the steps of impatience on forming new ideas for ALYSÉE YIN CHEN, and cannot wait to share with you first hand.
Here are some details for preview:
In 2018, the brand will be transformed to semi-couture and more artisan handmade focus. To really promote slow fashion, I realised it's all about balance. I am not cutting off my trustworthy/honest production suppliers entirely, but I do feel in current world we don't need that much of production and over promote them because we need to earn the marge back. This is why I am going to focus on made-to-order types of product and hand made myself in south western France; for some simple products and collaboration project, I will maintain the small quantity production as usual for more easy access to the beloved you.
Several collaborations are going to be revealed slowly this year towards 2019 (wow! so slow!)Some of them are from artists who I reached out, some of them are with dear friends who supported me since beginning. I will also dedicates these projects into something that have more depth than just a "collaboration."
So my dears, please stay tuned to the official website for further contents! I am hoping to create a platform where everyone can be interested and feel they want to take time to read, watch, and learn altogether.
with love, x