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The speed of creative process


Lately I had an interesting conversation with an artist I collaborated with (and I got lots of helpful advice from our "one-on-one" consulting session with no commercial sense involved.) The feedback I got from her is sort of confirmation of what I decided to pursue since a year ago and now I am so impatience to realize this project + direction of mine in order to share with you more.

But before to do that, I want to discuss about the speed of creative process in this industry.


While back in school, most of the fashion students were educated that our industry averagely produce 4 seasons throughout the year (which is already moderately speaking); and without any questions asked, this was kind of the minimum requirement that planted to our "speed-conscious" as a designer before even setting one foot to the real world.

After creating my eponymous label, I soon realized this "never self-doubt plantation" was not at all serving the sake of creation , but instead, it's designed to give the true glory (and sweat, tears and blood) to vocabularies such as "business and margin."

How fast you get tired of one garment you purchased? One week, one month, a couple of years...or never?

This indirectly related to how much soul-speeding process for a designer need to go through for proving each season he/she is not "out" nor "done" yet.

One beautiful pattern takes months or years to research and produced; will I be a less of a designer because I continue to use old pattern for creating new life out of it?

Will people become my "client" because I can meet their quantity/speed demand? Or it can be simply because of the time I invest with my eyes, my vision and my hand?



Just a thought or two on speed and time, until next time.


with love, x